Learning resources

Marketing

Browse Marketing topics across available classes. Explore lessons by class and academic term.

67 topics 2 classes

SS1

39 topics 3 terms
Open SS1

First Term

13 topics

Introduction to Marketing I

Week1

Introduction to Marketing II

Week2

Marketing Concepts

Week3

Classification of Products I

Week4

Midterm Examination

Week5

Classification of Products II

Week6

Midterm Break

Week7

Marketing Mix

Week8

Marketing Environment

Week9

What Do Markets Do

Week10

Revision

Week11

Examination

Week12

Closing

Week13

Second Term

13 topics

Consumer Behaviour

Week1

Organizational Buying Behaviour

Week2

Marketing Plan

Week3

Advertising I

Week4

Midterm Examination

Week5

Advertising II

Week6

Midterm Break

Week7

Pricing Strategies and Determinants

Week8

Promotion

Week9

Merchandising

Week10

Revision

Week11

Examination

Week12

Closing

Week13

Third Term

13 topics

Advertising II

Week1

Pricing Strategies and Determinants

Week2

Promotion I

Week3

Promotion II

Week4

Midterm Examination

Week5

Merchandising I

Week6

Midterm Break

Week7

Merchandising II

Week8

Merchandising III

Week9

Distribution

Week10

Revision

Week11

Examination

Week12

Closing

Week13

SS3

28 topics 2 terms
Open SS3

First Term

14 topics

International Marketing

Week1

Importance of International Market

Week2

International Trade System - Import and Export Trade

Week3

Market Decision and Reasons - Wider Market Escape from Competition

Week4

Midterm Examination

Week5

Features of International Market

Week6

Midterm Break

Week7

Legal, Social, Cultural and Demographic Features of International Market

Week8

Approaches to International Market

Week9

Regulations Guiding International Marketing

Week10

Information and Communication Technology (ICT) in International Marketing

Week11

Revision

Week12

Examination

Week13

Closing

Week14

Second Term

14 topics

Internet Browsing and Electronic Marketing

Week1

Planning for a Personal Marketing Outlet

Week2

Identifying a Good Marketing Location and Setting up/Operating a Marketing Outlet

Week3

Purchase and Supply of Goods

Week4

Selling and Bargaining Skills

Week5

Fund Management

Week6

Midterm Break

Week7

Revision

Week8

Revision

Week9

Revision

Week10

Revision

Week11

Examination

Week12

Examination

Week13

Closing

Week14